about us
JULIE'S COMMITMENT
Philosophy
Each individual in our organization is committed to the pursuit of Service Excellence and the highest level of Customer Satisfaction to any one that we do business with in the service of our God and our country.
Our Vision
A Julie's Bakeshop in every town.
We will be the most sought - after food franchising company maintaining leadership in the neighborhood bakeshop market.
Our MIssion
Julie's Bakeshop is a major brand established as a family - oriented business and making its presence felt all over.
We maintain very high quality standards at each Julie's Bakeshop offering freshly baked products using only the finest ingredients and produced in a clean environment in full view of our customers.
Julie's Bakeshop: The Story of Breadwinners
The Rising of a Breadwinner
Since 1981, Julie’s Bakeshop has served customers all over the nation its distinctive brand of high quality, freshly baked breads. With more than 500 branches and outlets nationwide, Julie’s is a shining example of success through hard work and commitment.
Julie’s success is attributed to the culture set down by its founder and namesake, the original Tita Julie, Mrs. Julia Gandionco. A canteen concessionaire since 1970, Mrs. Gandionco, or Ma’am Julie as she prefers to be called, started the first Julie’s Bakeshop in Wireless, Mandaue on January 6, 1981. The bakeshop was intended to answer Ma’am Julie’s canteen needs of bread products.
Running a bakery has been a very challenging endeavor for Ma’am Julie. Not having any experience in the bakery business nor even knowing how to bake, she ventured into this business with pure guts and faith in God.
With the support of her husband, Mr. Deigs Gandionco, Ma’am Julie put up her first bakeshop and named it after herself at the insistence of Bobby Gandionco, her eldest son. While seeming “baduy” at first, Bobby Gandionco’s suggestion that using his mother’s name would give personality to the bakeshop was sheer serendipity.
Within six months, a second Julie’s opened in Urgello, Cebu City. Three years later, Julie’s had ten branches all over the city of Cebu. The increasing number of branches led to the formation of RJ and Sons Commodities, led by Bobby Gandionco, to supply the various Julie’s branches with its baking ingredients and supplies.
It was in 1988 when the first Julie’s outside Cebu opened in Iloilo. This opened the door that ultimately led to the secret to Julie’s rapid growth: Franchising. The first Julie’s franchise started in 1998 in Mambajao, Camiguin. On July 2, 1998, Julie’s Franchise Corporation was registered in the Securities and Exchange Commission. The path to nationwide success was open and clear.
Since then, Julie’s Bakeshop has grown to become the largest bakery chain in the Philippines. By 1999, Julie’s counted 210 branches nationwide. So, it was no surprise that on June 1999 Julie’s was dubbed as the “Success Story of the Year” and On October 1999 as “Outstanding Country – Side Investor” by the Philippine Chamber of Commerce and Industry Inc. These awards were followed on June 2000 with the Outstanding Small and Medium Scale Entrepreneur Award and the Certificate of Recognition as Outstanding Small and Medium Scale Entrepreneur Award by the Federation of Filipino – Chinese Chamber of Commerce and Industry Inc., and the Philippine Chamber of Commerce.
The year 2000 saw the third Julie’s company formed with the spinning off of Julie’s Franchise Corporation’s maintenance department to form Julie’s Manufacturing Corporation. This is the youngest of all three Julie’s companies.
Over the years 2001 and 2002, Julie’s made inroads in the Luzon and Mindanao areas with the first RJ and Sons Commodities in Manila opening on June 22, 2001 and in Davao on October 4, 2002.
September 28, 2002 saw Julie’s garner the “Who’s Who in the Philippines: The Best Bakeshop of the Year” by the National Consumers Excellence Award. With its over 300 branches and outlets across the country, Julie’s was a success phenomenon on its own.
The three Julie’s companies, RJ and Sons Enterprises, Julie’s Franchise Corporation and Julie’s Manufacturing Corporation merged in July 1, 2003 to become Julie’s Franchise Corporation with three divisions: the Franchise Division, the Supply and Logistics Division and the Corporate Shared Services Division.
From then on, Julie’s continuously garnered valuable recognitions from esteemed institutions like the Philippine Franchise Association and Philippine Marketing Association.
2004 CEO Roberto R. Gandionco was awarded as the Agora - Outstanding Achievement Award for Entrepreneurship (Large Scale) by the Philippine Marketing Association.
2005 Julie’s Franchise Corporation was awarded with the Franchise Excellence Award for consistently exhibiting high standards of growth and development in all aspects of franchise operations. The award was given by the Philippine Franchise Associations, Department of Trade and Industry, Philippine Chamber of Commerce and Industry, and the Philippine Retailers Association.
Franchise Marketing Campaign of the Year Award (Food Category – Medium Scale)
Franchisee of the Year Award – Ms. Ritchie Hawak
2006 CEO Roberto R. Gandionco was one of the finalists of Ernst & Young Entrepreneur of the Year.
- Hall of Fame/ Outstanding Filipino Franchise of the Year
Julie’s Bakeshop (Medium Scale Category/ Specialty Bakeshop)
- Franchisee of the Year - Carolyn Francisco
- Garbo sa Sugbu Award
Recognition from the Office of Governor Gwen Garcia for the success and fame Julie’s has given to the Province of Cebu - Julie’s Bakeshop’s birthplace.
2007 Most Socially Responsible Entrepreneur Award
Cebu Chamber of Commerce and Industry
Franchise Marketing Campaign of the Year
Franchisee of the Year Award – Dr. Ed Escalona
At Present…
Julie’s Franchise Corporation is manned by professionals who assist each franchisee every step of the way from Franchise Application, Expansion, Operation, Training, Marketing, Construction, Accounting, and Human Resources Development. It has a fully operational laboratory under a Research and Development Department that continuously improves and innovates on over 300 varieties of bread and bakery products to respond to the need of the regional markets.
Julie’s today is a household name anchoring its success on superior taste and freshness of its products as well as its clean and convenient outlets. With more than 500 branches and outlets, 99% of which are franchised, Julie’s continues to strengthen its market reach from North Luzon to Mindanao.
With over 180 franchisees and still growing, pursuing Julie’s principles of Service Excellence and Total Customer Satisfaction, Julie’s Franchise Corporation aims to have Julie’s Bakeshop present in every town in the country. Julie’s franchisees are all independent entrepreneurs committed to practicing the Julie’s Franchise Corporation’s business in all aspects of its operations, thus maintaining Julie’s Bakeshop’s position of market leadership in the industry.
On Standards…
All Julie’s Bakeshop franchisees and bakery staff are equipped with the knowledge about the company’s strict quality standards through intensive and thorough training, seminar-workshops and hands-on product handling. The Julie’s baking technology program highlights the Julie’s way of achieving product quality, service excellence and customer satisfaction.
Julie’s Franchise Corporation has established a reward system for bakery team performance, a motivational tool to drive all JBS teams nationwide to excel both in sales and in operational efficiency.
Julie’s Franchise Corporation recognizes franchisees whose bakeries adhere to the Julie’s Bakeshop system, upholding the HIGHEST STANDARDS OF QUALITY, CUSTOMER SERVICE, CLEANLINESS, SANITATION, MAINTENANCE and RELIABLE MANAGEMENT.
Every Julie’s Bakeshop is assured of continuous marketing campaign support from bakery opening onwards to building superior brand image.
A Value Driven Business…
Julie’s Bakeshop’s success is not only measured in the fulfillment of its endeavors as a value driven franchise business, but also in establishing harmonious relationships with the Filipino community. The company continues to initiate and support cause-oriented programs in partnership with the community and the local government through its Corporate Social Responsibility (CSR) Programs.
Julie’s Bakeshop’s achievement in its business and good relationship with the Filipino people is a measure of true growth.
Julie’s Bakeshop does not only bring its bread closer to the Filipino people but it also enhances the capability of the franchisees towards growth, making them proud Julie’s Breadwinners.
Brief walk through Julie's Bakeshop's Milestones:
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| January 06, 1981 | the first Julie’s Bakeshop (JBS) was opened in Wireless, Mandaue City | |
| August 1981 | the 2nd JBS was established near Aznar Coliseum. | |
| 1984 | RJ Commodities was established as a central warehouse for Julie’s Bakeshop. | |
| 1988 | the first branch outside Cebu was opened in Iloilo City. | |
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June 24, 1998 |
the first full franchise JBS branch opened in Camiguin Island. | |
| 1999 | Julie’s Franchise Corporation (JFC) was organized to provide full management support to the franchisees. | |
| June 24, 1999 | JBS received the Plaque of Recognition as the Success Story of the Year by the Cebu Business Month Grand Chamber Awards. | |
| October 22, 1999 |
JFC was given a Special Citation as Outstanding Country Side Investor by the Philippine Chamber of Commerce and Industry. | |
| June 9, 2000 | JFC received a Certificate of Recognition as Outstanding Small & Medium Scale Entrepreneur Award by the Federation of Filipino – Chinese Chamber of Commerce and Industry. | |
| JFC was awarded as Outstanding Small and Medium Scale Entrepreneur Award by the Federation of Filipino – Chinese Chamber of Commerce and Industry and the Philippine Chamber of Commerce. | ||
| June 2001 | Pasig warehouse was opened to cater the logistical support for Luzon franchisees and branches. | |
| 2002 | Davao warehouse was opened to serve franchisees and branches in some areas in Mindanao. | |
| July 1, 2003 | RJ Commodities and Julie’s Franchise Corporation was merged. | |
| March 28, 2003 | Julie’s Bakeshop Mobile Van was launched at JFC ground. | |
| November 2003 | Recognition as one of the Successful Philippine Entrepreneurs by the Entrepreneur Magazine Philippines. | |
| June 2004 | JFC launched its first TV commercial. | |
November 2004 |
the new radio advertisement based from the TV commercial was launched. | |
| 2004 | the new radio advertisement based from the TV commercial was launched. | |
| Julie’s Franchise Corporation was awarded with the Franchise Excellence Award for consistently exhibiting high standards of growth and development in all aspects of franchise operations. The award was given by the Philippine Franchise Associations, Department of Trade and Industry, Philippine Chamber of Commerce and Industry, and the Philippine Retailers Association. | ||
| Franchise Marketing Campaign of the Year Award (Food Category – Medium Scale) | ||
| Franchisee of the Year Award – Ms. Ritchie Hawak | ||
| 2006 |
CEO Roberto R. Gandionco was one of the finalists of Ernst & Young Entrepreneur of the Year. | |
| Hall of Fame/ Outstanding Filipino franchise of the Year | ||
| Julie’s Bakeshop (Medium Scale Category/ Specialty Bakeshop) | ||
| Franchisee of the Year | ||
| Carolyn Francisco Julie’s Bakeshop (Food Medium Scale Category) | ||
| Garbo sa Sugbu Award | ||
| Recognition from the Office of Governor Gwen Garcia for the success and fame Julie’s has given to the Province of Cebu Julie’s Bakeshop’s birthplace. | ||
| 2007 |
Most Socially Responsible Entrepreneur Award | |
| Cebu Chamber of Commerce and Industry | ||
| Franchise Marketing Campaign of the Year | ||
| Franchisee of the Year Award – Dr. Ed Escalona | ||
| 2008 |
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| Franchisee of the Year Award (Region 3) – Jay Ramos | ||
| Franchisee of the Year Award (NCR & National) – Lucille Cuasay | ||
JULIE'S OFFICES
| Julie’s Franchise Corporation – Cebu Office C. Padilla Street, Duljo Fatima, Cebu City (032) 261-7117 – 19 (connecting all departments) Supply Chain Group – Cebu Warehouse Ouano Avenue, North Reclamation Area Mandaue City (032) 345 – 5332 / (032) 345 – 6687 (032) 343 – 6825 / (032) 421 – 0043 Julie’s Franchise Corporation – Pasig Office Lot 1 Block 1 Amang Rodriguez Avenue, corner JRA Subdivision, Rosario, Pasig City (02) 643 – 7455 / (02) 643 – 5024 (02) 642 – 2583 |
Supply Chain Group – Pasig Warehouse Warehouse #7 VCGT Realty Compound Amang Rodriquez, Manggahan, Pasig City (02) 628 – 2829 / (02) 628 – 2830 (02) 640 – 9287 Supply Chain Group – Davao Warehouse Greenheights Business Center Diversion Road, Buhangin, Davao City (082) 241 – 1788 / (082) 241 - 1400 |