Greetings!

As I stand on the threshold of our 30th year, one word comes to mind and that word is WOW! Who would have thought that a humble bakeshop would be around 30 years later and be the country’s largest bakeshop chain to boot! It staggers the mind and reminds that I, too, have spent half of my life growing with Julie’s Bakeshop.

Julie’s Bakeshop now is a mature, prime-of-its-life corporation with the knowledge and experience to make itself more than it is. It is now a growing corporation full of driven individuals with only success in mind. From franchisees to corporate support groups, our numbers and expertise have grown and that is a very exciting thing.

However, while we must be thankful for all our gains in the past 29 years let us also not be content to sit on our laurels. Together, let us collaborate as closely as we have to achieve more! Even as we ponder the wonder of our 30 years, your Julie’s Franchise Corporation has even bigger plans for the years ahead. We are now re-orienting our company to be more customer focused by coming up with more appropriate training for corporate support and franchisees, aggressive and sustainable marketing programs, and better system-wide collaboration.

As excited as I am on the possibilities that exist for us, I still remain humble in the knowledge that we did it all together. The synergy that is distinctly Julie’s has propelled us to where we are today is what made and makes us different. In Filipino, “Iba tayo!”. And so together and with the aid of Divine Providence, let us show the world how better we can be. Using our marketing campaign line, let us work together so our customers will say, “Ibahin mo ang Julie’s Bakeshop!”