President's Message

While Julie’s Heritage can outlive us in this generation, we will strive to make such heritage a living legacy in the lives of our customers.  Driven by our vision, we continue our relentless drive to be present throughout the country, with a Julie’s Bakeshop in every town.  Our campaign, since we started franchising, and until today has not changed.  We have even raised our objectives and challenge ourselves even further, not only to be present in a town, but to be the market leader in that neighborhood where we are present.

In the eyes of our customers, we will continue to pass on our Julie’s Values.  Our behavior and how we walked the talk about values can truly endear Julie’s to our community.  The ultimate goal is to spread such values like virus even to the lowest rank of our JBS employees.  Their behavior is a strong reflection of the Julie’s brand character.

One day, we shall reach the time when we must stand down.  Time will outrun us and we can only look back.  We shall ask many things about our life and ask what was our purpose.  It is our dedication to our family, to our business and employees, our customers and our community, which will become our legacy, hoping that it created a lasting impact in all their lives.

Everytime a "Good Morning" is said, their days become better.  Every time they eat our bread, their lives become brighter.  Knowing that once we, in our small way, have changed their lives.

Julie’s Bakeshop is not in the business of selling bread but in a shared mission among God-centered entrepreneurs to bond and care for the family reaching out to the neighborhood and all the Filipino communities.

As Julie’s continues its focus on our customer’s needs and wants, we will never be far behind from the very mission and vision our company had stood for and continue to stand for.

We shall combine the culture of professionalism and discipline with an ethic of entrepreneurship, and get the magical alchemy of great performance.  Performance that truly will delight our customers.

I invite all of you, my Julie’s Family, to create a bigger shadow of leadership in our respective organizations.  And soon the heritage should indeed outlast us; The legacy should outlive us; The destiny is ours, to Bake to Last…

“Sow a thought, reap an action; sow an action, reap a habit; Sow a habit, reap a character; Sow a character, reap a destiny…”

 7 Habits of Highly Effective People by Stephen R. Covey