NEWS / EVENTS -Franchisee Focus

Franchise of the Year Contest

To further recognize the franchisees’ business efforts and achievements, Julie’s Franchise Corporation launches its Julie’s Bakeshop Franchisee of the Year Contest.

The objectives of this contest are: 1.) to create a program that will recognize and reward good performance among franchisees per cluster; 2.) to drive franchisee’s performance based on the FEA criteria via a contest- cum- incentive program; 3.) to set- up a system that will auto- select nominees for the annual FEA Franchisee of the Year Contest.

      The FEA 2007 Criteria are as following:

• Growth Indicators/ Performance: Growth rate in sales and financial performance from year 2006 to 2008.
• Franchisee- Franchisor, his commitment to the brand and adherence to the system.
• Innovation: Franchisee’s initiatives and contributions to the improvement of the impact on sales.
• Local Store Marketing: Effective local store marketing initiatives and its impact on sales.
• Corporate Social Responsibility: Local community projects insisted by the Franchisee and its impact to the community.

 

Qualified franchisee must have a branch/ branches with no Costumer Perception Rating (CPR) below 88% for the year and with no category rating below 88% for the year as well.

The contest criteria are as follows:

• 3- Year Running Growth Performance - 20%

- Above inflation rates                                                                      
Growth of the Year
- Improved JBS profitability VS. Previous Years                                

• Franchisor- Franchisee Relationship - 20%

- Attendance and Participation in all business meetings                      
- Zero Delays in Royalty and SLD Payments                                        
-  On- time JBMIS Weekly and Monthly Report                                   

• Innovations - 20%

- Operational Innovations
- Collaborated with Franchisor on at least 1 Innovation                       

• Local Store Marketing - 20%

- Conducted at least 1 LSM that increased sales in the past year

• Corporate Social Responsibility - 20%

- Initiated at least 1 CSR activity that impacted local community         

The contest mechanics:

• Each cluster will have their Franchisee of the year contest following the same criteria.
• The cluster winner will be called:

*___________Cluster- Franchisee of the Year 2008
3.) Cluster winners will be declared on the 1st Quarter Area Business Meeting
4.) The cluster winners automatically become nominees to the national contest.
5.) The national winner will be declared: The Julie’s Bakeshop Franchisee of the Year 2008.
6.) The national winner will be declared during the MRM/ Annual Conference.
7.) The winner automatically becomes the Julie’s Bakeshop nominee to the annual Franchise Excellence Awards’ Franchisee of the Year.      

        The rewards are as follows:

* Cluster Franchisee of the Year will get a cash prize worth Twenty Five Thousand Pesos (P25, 000.00) with a trophy.
* National Franchisee of the Year will get a cash prize worth Fifty Thousand Pesos (P50, 000.00 with a trophy and a branch Franchise fee credit.
* FEA Franchisee of the Year will get One Hundred Thousand Pesos (P100, 000.00) with PFA trophy and a branch franchise fee credit or equipment / supply credit.

Lucky franchisee can win as much as One Hundred Seventy Five Thousand Pesos (175,000.00) plus franchise fee credits for 1 outlet and 1 branch as well as equipment/ supply credit.

Franchisees, feel the excitement and fulfillment, be one of Julie’s Best Bets and be a Julie’s Franchisee of the Year!