CEBU CITY, Philippines | July 30, 2026 — Aspiring entrepreneurs and business owners looking for their next venture are invited to discover how they can build a meaningful business with one of the Philippines’ most trusted neighborhood bakery brands.
From July 31 to August 2, 2026, Julie’s Bakeshop will participate in Franchise Negosyo Visayas, the annual franchise expo organized by the Philippine Franchise Association (PFA). Bringing together more than 200 franchise brands, the event offers aspiring and established entrepreneurs the opportunity to explore business concepts, learn from industry experts, and find franchise opportunities that align with their goals.
Visitors can meet the Julie’s Franchising Corporation (JFC) team at the Ground Floor, Mountain Wing of SM Seaside City Cebu, where franchise specialists will be available to answer questions and guide prospective franchisees through the process of starting their own Julie’s Bakeshop franchise.
Guests are also invited to experience Julie’s signature freshness by enjoying a selection of freshly baked breads and bakery favorites served throughout the event.
For entrepreneurs ready to take the next step, Julie’s Bakeshop will offer an exclusive 50% discount on the franchise fee, equivalent to ₱175,000 for a five-year franchise term, available exclusively during the expo.
Ahead of the event, Julie’s Chief Operating Officer Angelo “Gio” Gandionco will share insights during the panel discussion, “Expanding Beyond Your Home Region,” where he will discuss strategies for growing businesses across different markets and the opportunities available to Filipino entrepreneurs.
Why Franchise with Julie’s Bakeshop?
For more than four decades, Julie’s Bakeshop has been serving Filipino communities with freshly baked breads and bakery favorites that have become part of everyday life. Since opening its franchise program in the 1990s, the brand has helped aspiring entrepreneurs build neighborhood businesses supported by an established name, proven operating systems, and decades of industry experience.
Today, nearly half of Julie’s more than 600 branches nationwide are operated by franchise partners, reflecting the confidence entrepreneurs continue to place in the brand and its commitment to sustainable growth.
Choosing a Julie’s Bakeshop franchise means starting your business with the support of a company that understands the realities of running a successful neighborhood bakery. Rather than building everything from scratch, franchisees gain access to established systems, operational guidance, and a trusted brand that generations of Filipino families already know and love.
Comprehensive Training, Business Support, and Continuous Innovation
Julie’s Franchising Corporation provides franchisees with comprehensive training covering key aspects of bakery operations, including product quality, customer service, inventory management, and daily business operations. Beyond the initial training, franchisees continue to receive operational guidance and ongoing support to help them confidently manage and grow their businesses.
Freshness remains at the heart of every Julie’s Bakeshop. While the brand continues to serve the breads and pastries customers have enjoyed for generations, it also introduces new products that respond to changing consumer preferences and market trends. This commitment to quality and innovation helps franchisees stay competitive while continuing to meet the needs of the communities they serve.
More than opening another bakery, Julie’s believes franchising is about empowering entrepreneurs to create jobs, strengthen local communities, and build businesses that can grow for years to come.
Start Your Franchise Journey with Julie’s
Whether you’re launching your first business, expanding your investment portfolio, or pursuing a long-time passion for entrepreneurship, a Julie’s Bakeshop franchise offers the opportunity to grow with one of the country’s most established neighborhood bakery brands.
Visit the Julie’s Bakeshop booth at Franchise Negosyo Visayas from July 31 to August 2, 2026, at SM Seaside City Cebu to learn more about the franchise opportunity and take advantage of the exclusive event offer.
If you can’t attend the expo, you can still begin your franchise journey by submitting a franchise inquiry through the Julie’s Bakeshop website, sending a message via the official Julie’s Bakeshop Facebook page, or emailing a Letter of Intent to franchise@juliesbakeshop.com.ph.
Take the first step toward building a business that serves Filipino communities while growing with a brand trusted for more than 40 years.