Through the Years

40 Years of Sarap ng Buhay sa Tinapay
Behind Julie’s success as the Philippines’ favourite neighborhood bakery is our continuing story of hard work and passion to serve every Filipino with fresh, good quality and affordable breads daily. Learn about our founder and the milestones that we continue to celebrate as we celebrate our 40th Year.

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Mission

A Julie’s in every barangay

Vision

To feed Filipino communities

Our Values

Stewardship

Passing the baton with responsibility

Innovation

Better ways heading for progress

Teamwork

One goal, arm-in-arm

Entrepreneurship

Making a difference in business

Service

Delivering the Julie’s experience to every customer

Julie’s History

40 years of Sarap ng Buhay sa Tinapay!

A growing need for bread products. A strong faith in God. A name started the first Julie’s Bakeshop on January 6, 1981, in Wireless, Mandaue City.

A canteen concessionaire in the 1970’s, Mrs. Julia Gandionco fondly called Ms. Julie, was running three canteens when she ventured into the bakeshop business. From this innovative response to the ever-increasing need for bread in Ma’am Julie’s canteen operations, the country’s largest bakeshop chain was born, Julie’s Bakeshop!

Admittedly not even a baking enthusiast, Ms. Julie took effort to learn hands-on all she needed to know about the baking industry and laid down her business concept: Fresh, steaming hot bread baked in full view of the customers and served with courteous greetings and warm smiles became the benchmark of Julie’s Bakeshop’s phenomenal success. 40 years later with more 450 stores and 100 franchisees nationwide, Julie’s is committed to its mission of feeding Filipinos by having a Julie’s bakeshop in every barangay.

Milestones

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Julie's Bakeshop 1981 store in Mandaue

January 6

The first Julie’s Bakeshop opens in Wireless, Mandaue City, Cebu.

First full franchise branch opens in Camiguin Island.

Registration of Julie’s Franchise Corporation in the Securities and Exchange Commission to provide better Franchise Management Support.

Recognized as the “Success Story of the Year” by the Cebu Business Month Grand Chamber.

Julie’s Franchise Corporation receives a Special Citation as Outstanding Countryside Investor from the Philippine Chamber of Commerce and Industry.

Receives the Outstanding Small and Medium Scale Entrepreneur Award from the Federation of Filipino-Chinese Chamber of Commerce and Industry and the Philippine Chamber of Commerce.

Pasig, Metro Manila warehouse opens as logistics support for Luzon franchisees.

Davao warehouse opens to serve franchisees in Mindanao.

Awarded the “Who’s Who in the Philippines: The Best Bakeshop of the Year” by the National Consumers Excellence Awards.

Roberto R. Gandionco receives the Agora Outstanding Achievement Award for Entrepreneurship (Large Scale) from the Philippine Marketing Association.

Julie’s Franchise Corporation launches its first TV commercial, “Orchestra.”

Awarded Outstanding Filipino Franchise of the Year, Franchise Marketing Campaign of the Year, and Franchisee of the Year at the Philippine Franchise Association’s Franchise Excellence Awards.

CEO Roberto R. Gandionco lands on the final list of nominees for the highly acclaimed Ernst & Young Entrepreneur of the Year Award.

Receives the Garbo sa Sugbu Award a recognition from the office of then Cebu Governor Gwen Garcia, for Julie’s contributions to the community and the Province, Julie’s Bakeshop’s place of origin.

Julie’s Bakeshop launches its second TV commercial based on Larry Alcala’s work, “Slice of Life” and Noel Cabangon’s song, “Nariyan Ka Lang sa Tabi”

Awarded Franchise Marketing Campaign of the Year by the Philippine Franchise Association

Receives the Most Socially Responsible Entrepreneur Award from the Cebu Chamber of Commerce and Industry.

On their 28th year, Julie’s Bakeshop sets up a plaque at the foyer of their first branch in Wireless in honor of their humble beginnings.

Awarded Franchise Marketing Campaign of the Year by the Philippine Franchise Association

Receives the Most Socially Responsible Entrepreneur Award from the Cebu Chamber of Commerce and Industry.

Julie's Bakeshop Logo

Julie’s Bakeshop logo, now without borders, allows the bold upward strokes of its fonts to suggest a swift boundless flight into a myriad of opportunities and complements a new store design sporting a fresh vibrant look.

“Julie’s Cares” is the customer care hotline of Julie’s Bakeshop to maintain good relationship with its supporting public.

Julie’s Franchise Corporation (JFC) launches the TV commercial, “Sarap”. Watch more of our videos here.Julie’s Bakeshop bagged the award for Best in Franchising Support by Entrepreneur Magazine.

2011 Food Program

Julie’s Bakeshop and World Food Program (WFP) joined hands with its “Fighting Hunger Together” campaign featuring Julie’s Bayan Sliced Bread.

JFC opened its first Bulilit Kiosk to bring Julie’s Bakeshop and its well-loved breads closer to everyone.

Town Project – deep well installation in Alambijud, Argao, Cebu

2012 Julie's Bakeshop Store Facade

Julie’s Bakeshop branches nationwide had renovations for a fresher, new appearance.

Julie’s Bakeshop also got an Honorable Mention from Entrepreneur Magazine as the Best Franchise Company of the Year.

Julie’s Bakeshop with Veritas Radyo visited communities to give a talk about business, Usapang PANDESAL (Pangkabuhayan At Negosyo Dala’y Edukasyong pangkabuhayan Sa Ating Lahat)

New Tita Julie Mascot Julie’s Bakeshop mascot had a make-over with young, hip and modern look.

JFC logo

Julie’s Franchise Corp. got its logo and a new facade.

Julie’s Bakeshop organized “Labanan ang Gutom” program. It’s a feeding program for the children.

Julie’s Bakeshop was awarded as the Best List-Accredited Brands by Bank of the Philippine Islands.

“Aangat Ka”

Julie’s Bakeshop goes global with the opening of the first international branch in Indonesia.

Julie’s Bakeshop partnered with the Department of Social Welfare and Development with its CSR plans.

Julie’s Bakeshop acquired the Testament of Gratitude Award from Radyo Veritas 840 for the Usapang Pandesal CSR Initiatives.

Late Ka Na Naman TVC was released in February

Julie’s Franchise Corporation turned over P 1,000,000.00 for DSWD Supplemental Feeding in Calamity-stricken areas.

Julie’s Bakeshop declared the Benedicto College as the first Grand Champions of the Julie’s Chief Baker Student Edition Season 1.

“ISTORYA KO” a series of 5-minute TV documentaries was launched and aired via CCTN Channel 47. It presents inspiring true-to-life stories of individuals with moral lessons and values in life’s tough challenges.

One (of the7) proud MVP Bossing 2015 (Go Negosyo) from Cebu, Mrs. Julia Gandionco and her husband Mr. Rodrigo Gandionco established the now famous, Julie’s Bakeshop.

The bakeshop’s 34th anniversary is marked with a nationwide feeding program.

Julie’s Bakeshop was recognized by the municipality of Merida in Leyte for its assistance to the victims of Typhoon Yolanda in 2013.

In collaboration with Selecta and Davis Paint, Julie’s Franchise Corporation (JFC) turned-over a brand new 3-classroom building to the lambijud Elementary School in Brgy. Alambijud, Argao, Cebu.

The first Julie’s Bakeshop branch in North America opens in Edmonton, Canada.

Julie’s Bakeshop received a plaque of appreciation from Metro Cebu Development & Coordinating Board for its support of the Mega Cebu 2050 Vision.

JFC conducted the Julie’s Chief Baker Student Edition Season 2 with the University of Southern Philippines Foundation clinching the title for 2015.

In the last quarter of the year, a fresh façade look was introduced to the bakeshops incorporating the Tita Julie icon in the design.

Julie’s Bakeshop turned 35 years, declaring it as National Pandesal Day. January 6 marks the 35th year of Julies Bakeshop with the campaign “Magandang Buhay sa Tinapay” supported by print, radio and TVC.

Sunrise TVC was released to commemorate the 35 years of baking experience in the industry.

Popoy Pandesal was introduced as the new character, in addition to Tita Julie.

1st Founding Anniversary of Julie’s Franchise Corporation Building in Alambijud Elementary School (AES) To mark this milestone, a donation of computers and educational books was made by Julie’s Franchise Corporation (JFC) and sponsors: St. Michael’s Catholic Church, Elizabeth Chanoine of the Christian Connection and Catherine Cabinian of Belford Texas, USA.

JFC held their Franchisees’ National Convention in Hong Kong.

Julie’s Bakeshop conducts live bread-baking demos at The Franchise Expo, SM Mall of Asia.

Julie’s Bakeshop is awarded “Best Bakery Chain” in Cebu by Sunstar’s Best of Cebu.

Julie’s Bakeshop turned over a 3-classroom building to Somosa Elementary School, Tabugon, Cebu.

Julie’s Bakeshop opens another branch in Calgary, Canada on July 5, 2017.

“One Bread, One Nation” No matter how different the people, it is the simple things we share that foreground us as one nation.

Julie’s Bakeshop starts the year with the celebration of National Pandesal Day on January 6 with the campaign “Breakfast with Julie’s”.

“Julie’s Bakeshop starts the year with the celebration of Julie’s National Pandesal Day on January 6.”

“Julie’s Bakeshop is awarded “Best Bakery Chain” in Cebu by Sunstar’s Best of Cebu.”

“Julie’s Bakeshop is awarded “Outstanding Institution” by the City of Cebu during it’s 81st Cebu City Charter Day Anniversary.”

“Cebu Franchise Expo.”

“Juliecious Summer Moves.”

“2018 Sinulog Festival.”

A Julie’s warehouse in Magalang, Pampanga is opened to service the growing number of stores in Central and North Luzon

Bigay Tinapay is activated which gave customers an avenue to donate and support front liners through sliced bread donations. This on top of the donations given by Julie’s.

Julie’s Delivers is launched to reach more customers and ensure their safety during the pandemic.

Julie’s reseller program created to provide additional opportunities for income.

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Julie's Corporate Social Responsibility

Feeding Filipino communities, our mission at Julie’s. Founded on the values of stewardship, innovation, teamwork, entrepreneurship and most of all service. Our company goes beyond producing breads thus knows the importance of being able to contribute to the community that we are a part of.

Julie’s implements programs geared towards entrepreneurship, education, and disaster response.

Emergency Response Team

During times of calamities, the Julie’s family is always ready to assist the barangays and communities in need with its Emergency Response Team. Servicing: Fire Victims, Flood Victims, Impoverished Communities

Emergency Response Team

During times of calamities, the Julie’s family is always ready to assist the barangays and communities in need with its Emergency Response Team. Servicing: Fire Victims, Flood Victims, Impoverished Communities

Devotee City

During the Sinulog festivities in Cebu, Julie’s Bakeshop annually participates in the feeding program that provides food for the devotees at Devotee City to celebrate this time honored Cebuano festival.

Devotee City

During the Sinulog festivities in Cebu, Julie’s Bakeshop annually participates in the feeding program that provides food for the devotees at Devotee City to celebrate this time honored Cebuano festival.

Alambijud Elementary School

Julie’s conducts yearly visits to the students and staff of Julie’s Town - Alambijud Elementary School in Argao, Cebu. They bring gifts and food, and enjoy activities with the children during these visits.

Sponsorship and Special Events

Julie’s Bakeshop actively participates in various community events like Brigada Eskwela, Fun Runs, DTI Caravans, etc.

Sponsorship and Special Events

Julie’s Bakeshop actively participates in various community events like Brigada Eskwela, Fun Runs, DTI Caravans, etc.

Feeding Programs

Bringing the delight that freshly baked bread brings to communities that need it through various feeding programs.

Bigay Tinapay

During the height of the Coronavirus Pandemic, Julie’s Bakeshop ran a donation drive for the frontliners and residents of communities that were greatly affected by the effects of the pandemic.

Bigay Tinapay

During the height of the Coronavirus Pandemic, Julie’s Bakeshop ran a donation drive for the frontliners and residents of communities that were greatly affected by the effects of the pandemic.